Just listening to Sunday's This Week in Tech and I have come to the following conclusion.
Brian Brushwood is a Silicon Valley Idiot.
Ok, well the accusation may be a little harsh. But his assumption that a) we live in a world with a total prevalence of advertising. A world where our lives are dominated and majority driven by advertising. And that, given this, any further encroachments by advertisers on digital platforms into our lives would be a GOOD THING(!?) considering they already run our lives, they might as well do it better and with better information is so wrong.
Simply put. The more we are left alone by advertisers the better. It is through education and clear and open marketplaces that we make good life affirming purchase decisions. Not though the regulation of advertising via personal data algorithms.